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lundi, octobre 23, 2006

France (TV – 2006) : dans l’ombre Veolia Environnement travaille au service de la ville et de ses habitants

Le nouveau spot TV de Veolia Environnement, diffusé depuis le 20 octobre 2006, vise à mieux faire connaître le groupe industriel auprès du grand public. Construit autour de la thématique "l’environnement est un défi industriel", le film (60 secondes) accompagne le parcours d’une jeune femme qui se rend à son travail. A chaque instant et sans qu’elle s’en rende compte, les hommes et les femmes de Veolia sont là, présents au service de la ville et de ses habitants. Le spot, conçu par BETC Euro RSCG, combine astucieusement des plans magistraux et des plans humains qui créent de la proximité. Il sera également visible dans les autres pays européens.

Crédits : Stéphane Xiberras, directeurs de création, Hugues Pinguet, directeur artistique, Olivier Apers, concepteur-rédacteur, Philippe André, réalisateur pour Wanda, Fabrice Brovelli, TV producer
La musique est signée par The Leaf - titre "Window" / Album "In A Safe Place" (Sub Pop - 2004) (trouvé sur musiquedepub)
Téléchargez le film en wmv : film 1

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