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lundi, octobre 23, 2006

France (TV – 2006) : Neuf Telecom parodie les clichés publicitaires avec Eric Cantona

Difficile d’émerger dans l’univers ultra-concurrentiel de l’accès à Internet. Face à Orange, Alice et autre Club Internet, Neuf Télécom innove avec une campagne originale et sympathique signée par l’agence .V. Dans la lignée du spot de "la blonde sur la plage", l’opérateur s’est offert l'ancien footballeur Eric Cantona dans trois nouveaux films TV pour la Neuf Box. Une nouvelle fois, la campagne se joue des clichés du "monde de la pub".
Les spots, réalisés par Jonathan Herman, mettent en scène "Canto" dans le rôle de "la star qui sert de caution" à la stratégie publicitaire.

Crédits : agence : agence .V. ; Christian Vince, directeur de création, Pierre Riess, concepteur-rédacteur, Romain Guillon, directeur artistique, Jonathan Herman, réalisateur pour 75 et Corinne Persch, TV producer.

Téléchargez les films en wmv : film 1 ; film 2 ; film 3

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L'autodérision de ces pubs à été manipuler par des mains de maîtres!

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